About Me
Howdy, I'm Caitlan! I’ve been working remotely in the gaming industry since 2021 as a vital figure in all things:• Community Management
• Player Support
• Social Media
• Marketing
• Content CreationI have a mountain of experience in multiple industries, making me an excellent, well-rounded addition to your studio! As someone from multiple marginalized groups, I bring a unique perspective everywhere I go.I’m also incredibly passionate about making sure that the gaming industry and all game communities are diverse and accessible, and fostering a safe, encouraging environment for everyone.
Portfolio
A collection of my work
Big Blue Sky Games
Created and activated all social media campaigns for our first game, Merchants of Rosewall, from development through post-launch, leading to 16,000+ wishlists on Steam before launch.
Assist in marketing strategy and research with our Head of Publishing on Go-to-Market plans.
Manage the digital assets for marketing campaigns, presskits, and more.
Act as copywriter and editor for our studio social media channels, newsletters, Discord server, Steam pages and minor game quests. Click here for examples.
Capture photo and video content from development builds on Steam, then edit in Figma, Canva, Photoshop, or CapCut.
Key figure in marketing, community, and social media content strategy for the unreleased Capy Castaway, helping the game reach 30,000+ wishlists (and growing!).
Manage and collaborate with domestic & international external vendors for trailers, influencers, website design, and branding.
Materia Magica
Materia Magica
Successfully revived a small, dedicated community then transferred them to a newly built Discord server that is still growing.
Repaired a previously negative relationship with the community and the dev team by having an empathetic, transparent dialogue with players at all times.
Completely revamped the player support process, solely handling all player support issues in Zendesk. This has helped mend ties with the community, as the player support system was abandoned for years.
Host live Q&A events in Discord with the studio owner and a rotating roster of devs so that the community stays up to date with the present and future of the game.
Heroes of Whitestone
WIMO Games
Voice of the player and sole provider of support for the mobile game RPG Dice: Heroes of Whitestone.
Completely revamped the player support process in Zendesk, including the implementation of chat support.
Built a Player Support FAQ database in Confluence from scratch to onboard future Player Support team members.
Developed and owned the communication between WIMO devs and our community via periodic live Q&As and weekly Q&A reports that featured questions from players.
Championed for diverse applicants and interviews (not just male dominated interview panels).